We build,get you found,and protect the data.
HeyAda — a Singapore web studio.
Websites & Web apps · SEO & AEO · Outsourced DPO
Why I build.
Honestly? I don't build for a living — I build because I love it. There's nothing like shipping something and watching the traffic grow.
And earning from it while I'm at it? Even better. That mix — real craft plus real results — is exactly what I bring to your business with HeyAda.
More than a website.
Four things that work together — build it, get it found, protect the data it collects, and grow the team behind it.
Websites & web apps
Fast, clean websites — plus custom web apps like CRMs, dashboards and internal tools, built end to end and automated with AI.
SEO & AEO
Built in from day one, so you get found on Google — and cited in AI answers, where people now search.
Data protection & DPO
PDPA compliance, done for you — data mapping, policies, and standing in as your outsourced Data Protection Officer.
Advisory & insurance
A ready-made system for financial advisory & insurance agencies — exam prep for new advisers, then a full AI sales engine to grow the team.
See how it works →Simple process. Real care.
No agency runaround. You talk to the person building it — start to finish, and long after.
Understand
We talk through what you actually need — and I'm honest about whether, and how, I can help.
Build
Design, writing and code, all handled in-house. No handoffs, no markup, no lost details.
Ship
It goes live — fast, clean, with SEO & AEO built in from day one, not bolted on later.
Keep improving
I don't disappear. I watch the analytics and keep tuning it — so it stays fresh and keeps climbing.
Stuff I've actually built.
Real products — live, in daily use, and more on the way. Tap the live ones to open them.
JTE Recruit
Live · MaintainedA recruitment firm's site — built and kept climbing with ongoing SEO & AEO. I'm also their appointed DPO.
Read the case study →
uWealth
Live · Custom buildA custom sales team management system — full software built ground-up for an advisory team, and it keeps evolving.
Read the case study →
StockKaki
Live · MaintainedA clean SG stock & dividend tracker — built by me, in ongoing maintenance and SEO growth.
Read the case study →
Life Inc
Live · ClientA warm, human insurance website — design, images, copy & hosting, end to end.
Read the case study →
Website security
Verified resultHardened a live site to “Good Health” on Singapore's government cyber check — 58 → 84, independently verified.
Read the case study →Recruitment CRM + ATS
In use · privateA full CRM & applicant-tracking system I built for a recruitment team — parsing CVs, matching candidates and automating the busywork with AI.
See what it does →Real numbers, not a testimonial.
One client, one year, straight from Google Search Console — updated automatically, so this is what it says today.
Ranking for real, non-branded searches
Not sure how your site's really doing?
Send me your website and I'll take an honest look — where you show up on Google & AI answers (and where you don't), how secure it is, what's quietly costing you leads, and exactly what I'd fix. No cost, no hard sell.
Get my free check → Drop your link — takes 20 seconds.
Let's build something.
Drop me your idea — I'll be honest about whether, and how, I can help.
🙌 Thanks — I'll be in touch soon.