About
Hi, I'm Eugene.
Founder of HeyAda, a Singapore web studio. We design, build, write and get your site found — the whole thing, under one roof, and made to actually work.
At the monthly Google Developer Group meetup, Singapore
Founder of HeyAda, a Singapore web studio. We design, build, write and get your site found — the whole thing, under one roof, and made to actually work.
Most web projects get passed between a designer, a developer, a copywriter and a separate SEO agency — and things fall through the gaps. HeyAda doesn't work that way. Design, code, copywriting and SEO/AEO are all handled together, under one roof, end to end. That's why what we build feels coherent — and why it actually works.
No jargon, no agency markup, no hand-offs. Just useful work that gets you found — on Google, and increasingly inside AI answers — and brings in real enquiries.
Design, copy, code and SEO — handled together, in-house. No hand-offs, no agency markup, nothing lost between teams. It's why it all hangs together.
We stay on it, watch the numbers and keep it growing. JTE's still climbing months later; StockKaki ranked in under a month.
A recruitment CRM, a stock tracker, a property app — built and run in-house. So we think about your business outcome, not just a pretty page.
We structure your site so ChatGPT, Perplexity and Google's AI can find and cite you — where people are starting to search.
Real numbers, plain English, and we'll tell you honestly if we're not the right fit. No hype, no vanity percentages — just what's actually happening and what we'd do next.
I'm always out among the people building things — at developer meetups, meeting new people and learning from different perspectives, month after month. That curiosity feeds straight back into your project. And you'll always have a real person to talk to — no account managers, no ticket queues, no runaround.
From almost no SEO to 13,941 monthly impressions and page-1 rankings — one focused build.
A finance site rebuilt around what people search — ranking on page 1 within its first month.
A neglected brochure reborn as a warm, human insurance website — design, images, copy & hosting.
Plain-English guides on getting found on Google & AI — what actually works, no fluff.
The best way to reach us is a quick message — no forms into the void, no runaround. You'll get a real reply, and we'll make sure it's done right.
I'll be in touch personally, soon.