Life Inc
A neglected Wix brochure — broken hero, barely any content — rebuilt into a warm, human insurance website. Design, words, original images, code and hosting: end to end.
A brochure that had quietly been left behind.
Life Inc — a team of financial advisers under Great Eastern — had a Wix site that time had forgotten. The hero image didn't even load. Below a faint tagline and a lone "Get Started" button sat a lot of empty white space, a couple of overseas team photos, and no real reason to get in touch. For a team that looks after 2,000+ families, the site didn't show any of that care.
Same team. Completely different first impression.
Left: what was live. Right: what's live now — same red, but warm, human and finally worthy of the people behind it.
A warm rebuild — every layer.
Insurance is about people, so the site had to feel like people. Four things, all handled in-house:
A warm brand & system
Built a calm design system in their own red — clean, airy layout inspired by the best modern insurers, so it reads human and trustworthy, never corporate or cold.
Original images
Produced 14 warm, multiracial Singapore lifestyle images — real families, real milestones — so every page feels like home, not stock library.
Words that reassure
Wrote every page in a plain, human voice — protection and planning explained simply, the way a good adviser actually talks to you.
Built & moved to their own home
Hand-built all five pages, then migrated the domain off Wix onto owned hosting — keeping their Google email live throughout, nothing lost.
Design, images, words, code, hosting — under one roof.
No agency, no handoffs, no stock-photo shortcuts. Every layer handled together — which is exactly why it feels coherent, and why it feels like them.
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