Case study · Website · SEO & AEO · DPO

JTE Recruit

A recruitment agency's website rebuilt to win client trust — then made to get found on Google and in AI answers. We're also their Data Protection Officer.

Custom-built, not a template SEO & AEO · hosting & care · DPO Website since Sep 2025 · SEO since Jun 2026

The brief

Recruitment is a trust business. Before a company hands you a search, they look you up — and if the website feels thin or dated, the conversation is over before it starts. JTE needed a site that looked as capable as the team behind it.

And a site that gets found: when an employer searches "manufacturing recruitment agency" or asks an AI who to use, JTE should be in the answer.

What we built

A site that earns the call

The rebuild

Credible in the first five seconds

Custom-built from scratch, not a template — a clean, confident site that shows the work, the sectors and the people — so a hiring manager trusts JTE before they've even made contact.

Clear services and sector pages
Real team, real track record
Fast, and built for mobile

Content that gets found

Answering what employers actually search

Field notes and guides — like a Singapore salary guide and practical hiring advice — written to answer real questions. That's what ranks on Google and gets quoted by AI assistants.

Salary guide, sector pages, hiring guides
Written answer-first, for Google and AI
New articles added on a steady cadence

Real numbers

Straight from the numbers

22,890times shown on Google · last 28 days

514clicks to the site

143visits from ChatGPT, Copilot & Gemini

JTE had almost no SEO until June 2026 — that's when the work started. Google Search Console and site analytics, to 29 Aug 2026. A recent snapshot from the live site.

Data protection built in

We're also their DPO

A recruitment agency holds a lot of personal data — CVs, contacts, NRICs. We act as JTE's outsourced Data Protection Officer, so the PDPA side is handled, not hoped for.

Appointed DPO, contact published
Policies, consent and retention in order
One studio for the site and the compliance

JTE field notes, including data-protection awareness

Always evolving

The site works harder every month

We didn't hand over a website and leave. New content goes up on a steady cadence, the technical SEO and AEO keep improving, and the DPO work runs in the background — so JTE gets found by more of the right companies over time.

Content, every monthGuides and sector pages that compound in search.

SEO & AEO, ongoingFound on Google, and named in AI answers.

Hosted, cared for, protectedWe run it and act as their DPO.

Is your website quietly losing you clients?

If it looks dated, loads slowly, or never shows up on Google, it's costing you work you'll never see.

Let's talk →