JTE Recruit
From a site with almost no SEO to 13,941 monthly impressions and 112 AI-assistant visits — in one focused build.
I'm also JTE's Data Protection Officer.
Because I built the site that collects their candidates' and clients' data, I also serve as JTE Recruit's appointed DPO — keeping them compliant with Singapore's PDPA. That means mapping what personal data they hold, writing the policies, and being the point of contact if a question or incident ever comes up. One partner for the site and the data behind it.
A website that was never really found.
JTE Recruit had a website for years — but it kept getting rebuilt and moved between platforms (WordPress and others), and SEO was never the focus. So for all that effort, barely anyone was finding it on Google. The traffic reflected it: close to nothing.
June 2026 — I got to work.
I rebuilt the site with search in mind from the ground up, and started an SEO & AEO push — testing, measuring, and coming back to improve it. Here's what happened to impressions the moment that started:
The SEO & AEO rebuild.
Not tricks — just doing the fundamentals properly, end to end. The four things that moved the needle:
Fixed the foundation
Rebuilt the site so Google could actually read and index it — clean structure, fast pages, proper titles, sitemaps and technical hygiene that had never been sorted.
Pages for real searches
Built dedicated pages around the terms people actually type — "engineering recruitment agencies", "employment agency Singapore" — instead of one generic homepage.
Content worth ranking
Wrote genuinely useful, specific copy for each page — so Google (and readers) had a real reason to rank and trust it.
Built for AI answers
Structured the content so AI assistants can cite it — which is why JTE now shows up in ChatGPT, Copilot and Perplexity, not just Google.
Ranking on page 1 — for real searches.
Non-branded terms (people who'd never heard of JTE), pulled live:
Plus 220 queries sitting in striking distance (positions 8–20) — the next wave, one nudge from page 1.
Every layer of this — under one roof.
Design, copywriting, the SEO rebuild, the code, and the ongoing maintenance, handled together. No agency handoffs, no markup. That's why it's coherent — and why it works.
Want this for your business?
If your site isn't getting found, that's fixable. Let's talk about it.
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